The AIGA 2016 #GetOutTheVote poster campaign is amplified in the media with a series of TV spots featuring Hollywood actor and Latino activist Edward James Olmos.
It all started when AIGA National Board Member and Los Angeles-based designer Agustín Garza brought his poster to life in collaboration with Edward James Olmos, with the help of photographer Dennys Ilic, into a multimedia campaign reaching millions of Spanish-speaking households via the Azteca global media group.
“I feel enormous empathy and respect for people who leave their country, their family, their language, their food, their home in search of a better life. Latinos are among these extraordinary people who make up nearly 20% of the US population. It is imperative that such a significant number of citizens show up to vote, regardless of their political preference,” says Agustín Garza.
Este Año tu Voto es Cosa Seria (this year, your vote matters) PSA will run in 5-, 15-, 30- second spots. One will feature every day nationally on Azteca beginning Friday, June 3, and is scheduled to run through the 2016 presidential election. “The political discourse this year gives the Latino vote unprecedented importance,” says Edward James Olmos. The PSA will reach approximately 43 million people, i.e. 89% of the Hispanic population in the U.S. through Azteca.
Background
AIGA, the professional association for design, believes designers can use communication as a tool to change behavior and better engage citizens in democracy. Since 2000, the AIGA campaign under the umbrella of Design for Democracy, has mobilized the communication design profession in support of voter engagement. This year, in partnership with The League of Women Voters, designers are invited to submit posters which are free to download at aiga.org/vote, print and distribute.
During this pivotal general election year and as the party conventions are about to become the news spotlight this summer, voter participation amongst Latinos still lags. Overall, 48% of Hispanic eligible voters turned out to vote in 2012, down from 49.9% in 2008. By comparison, the 2012 voter turnout rate among blacks was 66.6% and among whites was 64.1% (Pew Research Center). With each election impacting the course of our nation, how do designers raise awareness of the importance of voting in that particular population?
For more information about the Get out the Vote campaign, how to submit posters or download them, and updates on related exhibits and public programs, visit [ Ссылка ]
