For those of you who are not familiar with remarketing campaigns, remarketing campaigns allow businesses to show online ads to people who have previously visited their website or mobile app. They are online search and display advertisements that appear to visitors who have viewed or taken certain actions on your website.
By showing previous site visitors online ads as part of a holistic marketing strategy, you can achieve several important business advantages: it reaches highly targeted audiences; it increases conversion rates; and did you know that retargeting ads are an extremely cost-effective way to reach qualified prospects? Similar to pay-per-click (PPC) advertising, retargeted ads only cost you if a user clicks on your ad, and each ad is around $1.
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