In this episode of Builder365, Michelle Bendien interviews Justin Doornbos of BombBomb about the transformative power of video messaging in enhancing customer experience and accelerating the sales cycle. Justin shares insights on how builders can effectively use video to create emotional connections, engage clients, and overcome common objections to video usage. The conversation emphasizes the importance of tracking and analytics in sales, showcasing how video can lead to better relationships and increased referrals.
Justin Doornbos is an experienced Enterprise Account Executive and a dedicated coach with over nine years of experience helping home builders accelerate sales and elevate the customer experience through simple yet powerful video messaging. He has partnered with 14 of the top 20 home builders and many more in the Top 100, guiding them to adopt personalized, human-centered communication strategies. Justin specializes in helping organizations ReHumanize their business communication across Marketing, Sales, and Customer Success.
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► Email Your Sales Questions to Jeff Here: ask@jeffshore.com
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Thank you so much for taking the time to watch this video. Believe it or not, I read about 99% of the questions and comments that my followers post. :) If you enjoyed the video or have questions, please let me know in the comments section below!
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Jeff Shore is a highly sought-after sales expert, speaker, and author. For over three decades his innovative and real-world selling strategies have helped train sales leaders all around the world. Jeff’s unique approach to sales is informed by understanding the psychology of why people buy. Once you understand why people buy you can reverse engineer your sales style to meet the needs of the customer.
Unlike some sales trainers, Jeff teachers his sales professionals to abandon scripted sales presentations, obnoxious closing lines and other antiquated “used car salesman” techniques in order to make meaningful, emotion-centered connections. Unsurprisingly, these sales strategies really work: last year, Jeff’s residential real estates sales training clients sold over $25 billion in residential real estate. If you are a sales manager or executive looking for ways to increase profits, better train your sales team or simply just “level up” in your current market, Jeff’s leadership training methods are going to get you there.
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00:00 The Power of Personal Connection in Sales
04:15 Navigating Holiday Sales Challenges
06:10 Enhancing Customer Experience with Video Messaging
09:53 Strategies for Effective Video Communication
13:30 Maintaining Emotional Connection with Buyers
17:36 Overcoming Objections to Video Messaging
21:21 The Importance of Tracking and Analytics
26:36 The Risks of Ignoring Video Technology
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