Cristi Damian, VP Business Development, Advantech Wireless
WTA Executive Dialogue Series @ NAB 2016

Turning Innovation into Profit
QUESTIONS
1. Would you give us an example of an innovation at your company that became a successful product or service? Where did the idea come from and why do you think it became successful?
2. Customers are essential to the innovation process, but one customer’s solution does not always make a successful innovation. What do you do in the development process to improve the chances that an innovation will meet broader needs in the market?
3. Does market research play a role in innovation at your company? What can it tell you about opportunities and what are its limits?
4. What is your approach to pricing an innovation for market, taking into account development expenses, market acceptance and competitive pressures?
5. What are the most important mistakes to avoid in developing a new product or service?

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