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Digital marketing skills are in high demand, and the demand is only growing. In fact, more and more marketing jobs these days are actually digital marketing jobs—meaning that learning digital skills isn’t “extra,” it’s absolutely essential if you want to be a successful sales and marketing professional.

But, what is digital marketing, exactly? It’s an umbrella term that refers to all the work companies do to attract an audience and make sales online, from sending branded email campaigns to running Instagram ads to hosting a webinar to refining your SEO (search engine optimization) strategy. Since most people don’t want to be sold to online, digital marketing has adapted to try to provide value and meet potential customers where they are, which is often called “conversational marketing.”

When you learn digital marketing, you’ll be gaining skills that are in-demand across industries, including high-paying and creative industries like tech.

If you want to get hired in a creative, exciting tech job that allows you to use analytical, technical, and creative skills, digital marketing could be right for you.

So, what do you need to learn to get hired in digital marketing?

In this video, we spelled out 5 of the most important digital marketing skills you need to add to your toolkit to get hired.

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READ: Tech 101: What is Digital Marketing: [ Ссылка ]
READ: 7 Skills Every Digital Marketer Needs to Know: [ Ссылка ]
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