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Learn about the origins of branding, how it moved from a physical cue to an emotional one through history, and why it’s important to have a strong brand identity as a musician. Because the competition is so fierce in the music industry, branding yourself by genre, skills, or moniker is not enough. Develop a deeper connection with your audience by building a strong, creative brand. This video comes from “Music Career Strategies: Brand Identity Development for Songwriters, Producers, and Artists,” a Berklee Online course written by Patrick Ermlich and Erin Barra.

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ABOUT PATRICK ERMLICH:
Patrick Ermlich is a 20+ year music industry veteran who began his career at the renowned Cutting Room Recording Studios, where he started as an engineer and producer and grew to managing and developing the studio into one of the most successful in New York. He has worked with some of the biggest names in music and is the founder of his own independent record label and music publicity agency. In 2017, he signed the K-pop group BTS to his agency, who launched their career in the US with great success.

ABOUT ERIN BARRA:
Erin Barra is an educator, songwriter, producer, multi-instrumentalist, and music technology consultant who empowers artists to create ultra-personalized music and content. She works with artists and bands looking to integrate digital technologies into their writing, production, and stage setups, and has developed and taught several music technology curriculums at the open source (Coursera and ROLI), K-12 (Beats By Girlz), and collegiate levels (Berklee College of Music, Berklee Online).

About Berklee Online:
Founded in 2002, Berklee Online is the premier innovator and largest provider of worldwide music education, offering the renowned curriculum of Berklee College of Music at a fraction of the cost through award-winning programming and instruction. Contact an Academic Advisor today:
1-866-BERKLEE (US)
1-617-747-2146 (international callers)
advisors@online.berklee.edu
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Music Career Strategies | Brand Identity Development | Branding | Brand Strategy | Personal Branding | Music Marketing | Songwriting | Producing | Berklee Online | Patrick Ermlich | Erin Barra | Brand Integration | Tips for Musicians | Berklee College of Music

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