Chai Chaiyawan, President of Thai Life Insurance, has embedded humanism at the core of Thai Life's brand values. With this belief set comes a focus on building customer trust, and sustainable growth. And that means meeting new customer expectations and challenges head on. Customers have less patience today, he says, and demand better products and services. He explains how Thai Life is transforming its culture to meet these demands, and how the company's CSR activities are helping it contribute to the UN's sustainable development goals.
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