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The principles that make great websites:
1. Choose a goal - Don't build a website because you think need one. Build a website because it accomplishes a goal for you.
2. Be human - If you're not a large corporation don't pretend to be one. Own your smallness.
3. Don't mess with navigation - Navigation is meant to be used. It's a tool to get around the website. So make navigation simple and conventional.
4. People don't read websites, they scan websites — Visitors have short attention spans so write with that in mind. Edit text down to the bare minimum.
5. Pictures are greater than words. — It's always better to show rather than tell.
6. Whitespace is good. — It keeps things simple and clear.
7. Typography is the secret behind beautiful websites. — Makes sense when you think about it: websites are mostly text after all. So a beautiful website typically has beautiful fonts.
8. Color — A great way to express personality in a design.
9. Avoid technical language. — Don't try to sound important by using technical language and jargon.
10. Contact information. — Make contact info obvious.
11. Tools — It doesn't matter what technology you use to build your website... Or at least it matters less than you might think.
12. Perfect is the enemy of good. — Stop thinking you need to do more research before building your website.
