All too often our product development process feels like a congested highway: everyone is working hard yet we’re just not getting anywhere fast. In this session, lean product management expert Greg Cohen will discuss the principles and rules to restore the flow of value in the product development process and becoming a high performing product organization.

The talk covers how to adopt a Lean mindset and apply that to the product management process with larger projects. We will look at product management and development as a single value stream. Although the principles covered work for all methods of Agile, we will cover an alternative development methodology that may be of particular value for participants whose teams have struggled to succeed with the rigid boundaries of traditional Scrum.

Key topics covered include:

1. The economics of Lean
2. How to leverage Lean to deliver rapid and regular value to your customers
3. How to sequence projects to create flow
4. Kanban and balancing discovery and development workstreams
5. The metrics to collect and how to use them to drive continuous improvement

About the Speaker:
Greg is a 20-year Product Management veteran with extensive experience in understanding customer needs and collaborating with development to create market-driven products. He is an expert and strong advocate of customer centric design, agile development, and a pioneer in applying Lean methods to product management.

He has worked and consulted to venture start-ups and large companies alike, including Software-as-a-Service (SaaS) products, data analytics, and medical diagnostics and devices. Companies include Cisco, Computer Associates, Dell, Experian, ideaLab!, Instill, Kaiser, Mako Surgical, Pandesic, People Fluent, SunTrust, and Walmart.com.
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Greg is the author of the books Strategy Excellence for Product Managers, Lean Product Management, Agile Excellence for Product Managers and 42 Rules of Product Management, the former president of the Silicon Valley Product Management Association, as well as a speaker and frequent commentator on product management issues.
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Greg earned an MBA with honors from Babson College and a Bachelor of Science in Mechanical Engineering with a second major in Electrical Engineering from Tufts University.

He is the author of, among other product management books, “Strategy Excellence for Product Managers”. See his web site for more details on his books: [ Ссылка ]

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