Storytelling Made Simple!
➡️In this episode, we are talking with Donald Miller, best-selling author, CEO, and podcast host. Donald is the CEO of Business Made Simple, an online platform that teaches business professionals everything they need to know to grow a business and enhance their personal value on the open market. He is also the host of the Business Made Simple Podcast and is the author of several books including the bestseller "Building a StoryBrand."
Donald is widely considered one of the most entertaining and informative speakers in the world. His audiences are challenged to lean into their own story, creatively develop and execute the story of their team, and understand the story of their customers so they can serve them with passion. Don's thoughts on story have deeply influenced leaders and teams for Pantene, Ford/Lincoln, Zaxby's, Chick-fil-A, Steelcase, Intel, Prime Lending and thousands more.
In this episode, we discuss Donald’s upbringing without a father figure, the power of storytelling, and why you should always aim to tell stories. We’ll also talk about the seven steps that happen in every story, the best call-to-actions, how customer testimonials can be important, and how to use storytelling in your social media.
🌟Episode Highlights🌟
00:00 - YAP Intro
00:59 - What Donald Was Like As A Child
04:19 -The Importance of Mentors
07:53 - Why Stories Are So Powerful
10:55 - Importance of Messaging Being Concise
15:38 - The Explanation of Story Loops
18:20 - Why You Need to Continuously Solve Problems
20:52 - Where the CEO Fits Within the Face of The Brand
27:04 - The Seven Steps That Happen in Every Story
31:25 - Details on How To Use the Seven Steps
32:44 - Best Call-To-Actions
35:49 - The Principle of Pricing in Storytelling
38:17 - Real Examples of 7 Soundbites
44:28 - Why Customer Testimonials Are So Impactful
45:43 - How Brand Elements Can Pass The ‘Grunt’ Test
51:11 - Best Practices for Storytelling in Social Media
55:06 - Donald’s Secret to Profiting in Life
🌟Follow Donald🌟
➡️LinkedIn: [ Ссылка ]
Book, Business Made Simple: [ Ссылка ]
➡️Company: [ Ссылка ]
➡️StoryBrand’s Upcoming Marketing Workshop: [ Ссылка ]
vFree 5-Minute Marketing Makeover: [ Ссылка ]
🌟QUOTES🌟:
00:07 - "If you confuse, you lose."
00:21 - "If you confuse people, you've lost them."
06:58 - "If you want to grow your brand or you want your product to change more lives, position yourself and your company as the guide helping other heroes win."
07:06 - "Don't play the hero, don't play the victim, don't play the villain. Play the guide and make the customer the hero."
09:38 - "If you have not identified what you're helping your customer achieve, and especially if you haven't identified the problem that your brand solves for the hero customer, they will stop paying attention to you."
10:08 - "We have recognized stories, the most powerful tool in the universe to compel a human brain and brands are beginning to discover its ability, but most brands, they don't get it."
11:33 - "The real power of a good storyteller is not in what they say, it's in what they leave. It's in what they don't say."
12:30 - "If you want to be a young professional who skyrockets in their career, own a problem."
13:27 - "So we come up with these cute and clever and sometimes rather poetic things to say about our businesses, but ultimately, unless we're explaining the problem that we solve in very clear terms, people are gonna pass us by."
18:42 - "The only reason people open their wallets and spend money is to solve a problem."
You’re watching Young and Profiting Podcast on Youtube, a place where you can Listen, Learn, and Profit. Welcome to the show. I’m your host, Hala Taha.
On Young and Profiting Podcast, we investigate a new topic each week and interview some of the brightest minds in the world.
🌟Watch more episodes like this:🌟
⏭️ Master Visual Storytelling with Quentin "Q" Allums: [ Ссылка ]
⏭️ Supercharge Your Storytelling with Dr. AJ Minai: [ Ссылка ]
⏭️ Storytelling for Business with Donald Miller: [ Ссылка ]
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