Amsterdam-based studio The Rodina is interested in temporalities of design (when does design start, how does it last, and what does it mean ‘it’s finished’?) and the labour behind it. During the opening, they performed together with The Hague based designer Yessica Deira to unwrap questions about the creative production and project-based labour. During a non-linear 3-hour-long event co-directed by the audience – the designers democratised the process of “situation making” and discuss together, when the work is actually finished. The Rodina use the performance to open a space that allows an exchange and personal encounter with each participant.
During the duration of the exhibition, visitors are invited to interact with the installation, and become part of the work and set-up at A–Z. Visitors can further place questions to The Rodina in the space that will be answered and added to the installation.

The Rodina (Tereza and Vit Ruller) is a post-critical design studio with an experimental practice drenched in strategies of performance art, play and subversion. Both in commissioned work and in autonomous practice, they activate and re-imagine a dazzling range of layered meanings across, below and beyond the surface of design. The Rodina invents ways in which experience, knowledge and relations are produced and preserved. In their work, Tereza and Vit often explore and investigate theoretical framework around Body presence, Labour, Surface, and Action.
The studio works mostly for the cultural clients such as Harvard GSD (USA), Sonic Acts Foundation (NL), and Hyuindai Card Library Soul (KR). Tereza is an educator at Design Academy Eindhoven (Society & Change) and together with Vit, they exhibit and give lectures internationally, amongst many other places at CalArts (USA), Cooper Union (USA) a ZHDK (CH).
Yessica Deira is a graphic designer and DJ who experiments in re-constructing collective consciousness through design, film, sound and music.

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A—Z is a new space in Berlin for experimental graphic design. A–Z is dedicated to developing, showcasing and promoting ideas and projects in which graphic design goes beyond its boundaries and explores its more unconventional and experimental facets.

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