An A/B testing feature in email is a way to let you send two slightly different emails to your audience. It is a good strategy to see which version generated more engagement and then send the most effective email to the rest of your list.
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In this tutorial video, our Product Marketing Specialist Tom shows how to set up email A/B tests in GetResponse. He’ll tackle two ways on how to go about this, A/B testing your subject line and by using the GetResponse Automation tool.
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A/B testing is a powerful strategy in online marketing. It goes the same with email marketing. A/B testing your email can drive your audience’s engagement and literally achieve more with your email campaigns.
Tom Barragry is a Product Marketing Specialist at GetResponse. He is mainly focused on improving the customer experience via a variety of channels such as Email Marketing, In-App communication, and Automation, alongside video tutorials/guides and webinars.
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