In this audio clip from our webinar, "Good Guys vs. Bad Data: How to Be a Data Quality Hero", Hull Head of Product, Tim Liu, discusses the importance of having a solid identity resolution strategy, and several different ways to go about it: natural key identifiers (e.g. email address), universal (external) identifiers, and multiple natural keys.
For the full replay, visit: [ Ссылка ]
For our blog post on B2B identity resolution strategies, visit: [ Ссылка ]
