In this spot 98 Degrees singer Nick Lachey (and Jessica Simpson's ex) is clicking his way through the day counting each time someone checks him out. At the end of the day, he's quite pleased with his click total, that is, until he gets on the elevator.
The gay part is that he is also admired by a gay shop attendant, after which Nick nods in approval and clicks.
An almost identical commercial was made in 2006 with Ben Affleck: [ Ссылка ]
Read my articles about Unilever for Marketing the Rainbow:
* Corporate campaigns: [ Ссылка ]
* Fmcg: [ Ссылка ]
* Ice creams: [ Ссылка ]
* Cosmetics: [ Ссылка ]
* Axe: [ Ссылка ]
