In one of my videos from last week I featured Chloe Waterz, a TikTok influencer who has gone viral with her 'makeup tranformation', with news outlets dubbing her the 'greatest catfish'. Now, first of all - i hate the term catfish. I think it's nasty and rude. But Chloe has taken it and created an entire social media empire with it. The problem is - Chloe has allegedly been using both ageing and beautifying filters to make her makeup transformations seem more dramatic, yet she claims it's all down to the use of face tape, an old makeup artist trick. She also happens to now sell facetape. So is Chloe scamming her followers and profiting off women's insecurity? Or is she simply brilliant at makeup and capitalising on a niche in the market? You decide. x

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