Writing copy for the digital world is always demanding. The pressure is on to create compelling content for the web, as well as engaging emails, social posts and ads.
In this interactive masterclass, you’ll work with a highly experienced copywriter and trainer to create and critique copy for the online environment. As well as discussing best practice for search engine optimisation, you will be encouraged to explore the world of online storytelling and different ways of making your digital copy eye-catching, memorable and persuasive.
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