We had the pleasure to interview four leading data experts at Marketing Analytics Summit in Berlin:
• Jim Sterne - Founder Marketing Analytics Summit - Director Emeritus Digital Analytics Association - Author & Keynoter on AI in Marketing, USA
• Dean Abbott - Co-Founder and Chief Data Scientist at SmarterHQ, International Speaker, USA
• Marc Preusche - Managing Director at DEPT, Germany
• Steen Rasmussen - Web Analytics Evangelist, International Speaker, Partner, Director & Board Member at IIH Nordic, Denmark
They talked with us about the following topics:
• What is Data Governance?
• What are the most important steps towards a full data governance?
• What is the distinction between a data driven and a "classic" company?
• How to become data driven?
• Do we need more "Analytical Mindsets" and how to get there?
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