In this video, Dr Cooper contrasts bold innovation-type projects with renovation-type projects and explains why the first are so important for company success.

Dr Robert Cooper (www.bobcooper.ca) is known worldwide as the inventor of the ubiquitous Stage-Gate methodology for new product development ([ Ссылка ]). Through in-depth study of the world’s top performers for over 30 years, he has developed unparalleled understanding of what makes companies winners at the product innovation game.

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