Union Commerce Minister Piyush Goyal has raised significant concerns about the rapid growth of e-commerce in India, emphasizing the need for a balanced approach. He warns that e-commerce could dominate half of the market within the next decade, leading to social disruption and challenges for small retailers. Predatory pricing and heavy discounts by major e-commerce platforms threaten the survival of traditional businesses. Goyal also highlights potential cultural shifts, such as reduced social interactions and a more sedentary lifestyle. He advocates for a citizen-centric approach, learning from countries like Switzerland, and balancing technological advancement with social stability to protect local economies and jobs.

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