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In these crazy times, mental wellbeing has become a multi-million-dollar market. And one app revolutionized how we meditate.
Calm went from almost having no cash to a billion-dollar valuation in less than five years. But, how did it do it? How did it get millions to pay a premium to wind down? We'll tell you all about Calm in this episode of Forensics.
0:00 Calm - Intro
2:50 Calm - The beginnings
4:32 Calm - Calm turns profitable
6:07 Calm - A perfect world for Calm
8:01 Calm - Everybody wants your peace
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Meditation Billions: how Calm became a $2B startup
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