Are you ready for a summer of football?

UEFA EURO 2024 and The America's leading international football tournament, mark some of the biggest football competitions in the world. For partners called up to represent and play for their home nation, the weight of expectation – whether they’re competing as defending champions or appearing on the greatest stage for the first time - disarming pressure is essential in the pursuit of excellence.

Ahead of the biggest moments in the game this summer, adidas football partners will share unique insight into the pressures they’ll face on the biggest stage in football this year - and what they do – from techniques, rituals and strategies – to manage it.

This summer, adidas takes you on an invigorating journey through the heart of sport and its unyielding power to transform pressure into triumph. "You Got This," our latest campaign, celebrates the spirit of athletes who turn the world's expectations into personal victories.

Featured the beautiful games biggest athletes; Bellingham, Pedri, Wirtz, Messi, Gimenez, Dembélé, Donnarumma, Dimarco, Reyna, and Beckham—heroes from England, Spain, Germany, Argentina, Mexico, France, Italy, and the USA.

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