Our expectations towards brands have fundamentally changed over the past 100 years – technology, globalisation and the increasing fluidity of markets have transformed how design is produced and consumed globally. What are the qualities that we, as designers, need to deal with this rapidly changing landscape? How do we maintain our position as people who can continue to speculate about the future to deal with the social, ecological and cultural challenges of tomorrow?

In the first of a three-part series presented by DesignSingapore Council and National Design Centre, global branding expert Hunter Tura looks at the urgency that branding holds to address contemporary issues.

In Episode 1, he discusses the origins of brands and how the rise of personal computers in the early 1980s led to a change in how brands were designed.

The series is part of the National Design Centre's thematic programming for the month of June 2020, which focuses on "Building Stronger Brands". Subscribe to our YouTube channel to be notified of future episodes.

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