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Show notes:

00:00 Start
00:56 Intro
02:57 How TikTok works and why businesses should use it to attract customers
09:00 Optimizing TikTok videos & repurposing content
12:29 OurCrowd - Join investing platform OurCrowd for free at [ Ссылка ]
14:21 Why social writing is important
18:48 Kate's social writing rules
22:58 Netsuite - The #1 Cloud Business System, schedule your free product tour at [ Ссылка ]
24:15 How to structure a Linkedin post
28:23 Creating leverage with "Why" + "Because"
33:01 SVB - Banking and financial solutions for every stage of the startup journey [ Ссылка ]
34:10 Techniques for editing your writing
42:16 Jason Q&A - How do you convert TikTok top of funnel to sales?
50:01 How "spicy" should a brand's voice be?
56:40 The secrets of using text on TikTok
1:02:21 Kate & Mehak's assessment of the value of social audio

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