The main task for a marketing department is to increase the market share through attracting and retaining new customers. The most effective way to do it is via the observation, analysis, and management of consumers’ behavior. Contemporary marketing approaches perfectly cope with this task. Let’s take a closer look at how and why marketing specialists influence consumer decision making process.
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About CoolTool
CoolTool is an automated platform that allows you to track and understand what people see, think and feel beyond their conscious control. We help marketers to build better brands, ads, products and user experiences via a holistic understanding of consumer behavior. Thanks to AI technology, CoolTool successfully integrates a survey engine with eye tracking, emotion measurement, implicit tests, and website behavior tracking.
Innovative, smart, and easy-to-use technologies are here for you to predict consumers' preferences and behavior better. Ensure the ad is engaging and design is effective, identify what emotions the brand provokes, improve the website performance and start converting leads to customers and customers to fans twice as successful.
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