Discover how Bombay Sapphire balances trend adoption with its premium heritage.
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📚 CHAPTER BREAKDOWN:
00:00 - Aligning Trends with Brand DNA
00:20 - The Importance of Longevity in Trends
00:40 - Engaging with Bartenders and Consumers for Insights
01:00 - Using Data to Confirm Brand Values
⭐ ABOUT THIS VIDEO:
In this video, Natasha Curtin, VP of Global Marketing at Bombay Sapphire, shares her approach to capitalizing on trends while remaining true to the brand's premium heritage. She emphasizes the importance of a strong brand DNA and vision as filters for assessing trends. Engaging with bartenders and consumers helps uncover insights that data alone may miss, allowing the brand to stay relevant and authentic in a changing market.
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