Newsreel footage of The Beatles arrival in New York for their first tour of America.

From The New York Times, February 8th, 1964:
Multiply Elvis Presley by four, subtract six years from his age, add British accents and a sharp sense of humor. The answer: It's the Beatles (Yeah, Yeah, Yeah) .

The rock 'n' roll group, which may become Britain's most suc­cessful export since the bowler, arrived at Kennedy Internation­al Airport yesterday and more than 3,000 teen‐agers stood four deep on the upper arcade at the International Arrivals Building to greet them.

Disk jockeys who have an interest in Beatle records had urged the young people to wel­come them. The quartet has sold 6 million records and earns as much as $10,000 a week for appearances. Five organiza­tions, represented by at least 17 press agents, will share in the Beatles's American booty.

Official Impressed

An official at Kennedy Air­port shook his head and said, “We've never seen anything like this here before. Never. Not even for kings and queens.”


There were girls, girls and more girls. Whistling girls. Screaming girls. Singing girls. They held “Beatles, we love you” and “WELCOME” signs. When the Beatles's plane touched down at 1:20 P.M. the girls chanted, “We want Bea­tles.”

The Beatles are Paul Mc­Cartney, 21 years old; Ringo Starr, 23; George Harrison, 21; and John Lennon, 23. They ar­rived by jet with their personal manager, one Beatle wife (Mrs. Lennon), two road managers dnd one press agent.

The Beatles will make their first live television appearance here Sunday evening on the

Ed Sullivan show. On Tuesday, they will go to Washington for a concert at the Coliseum. On Wednesday, Lincoln's Birthday, they will give two shows at Car­negie Hall.

Next Sunday the Beatles will accompany Mr. Sullivan to Mi­ami Beach for a performance in the Deauville Hotel. Their third TV appearance, which will be on tape, will be recorded here this weekend. They will re­turn to London on Feb. 17.

The Beatles, who popularized rock 'n' roll in Britain, have added new gimmicks: tight pants, boots, and hair that never seems to be cut.

Danielle Landau, a 15­year‐old from Brooklyn, oohed and aahed as the Beatles left the terminal. “They're different.” she sighed, “ “They're just so dif­ferent. I mean, all that hair. American singers are soooo clean‐cut.”

The Beatles are staying at the Plaza Hotel. They have a 10‐room suite and a guard who is on duty 24 hours. They were driven into the city by four limousines—each Beatle had his own Cadillac.

Besides the screaming teen­

While the Beatles stood quiet­ly on a platform, smoking and smiling, photographers cried: ”Down in front . . gimme some room . . . whatsa matter . I can't see . . . please, down . . . more . . . no more . . . be a sport ... hey, Beatles, look over here . . .”

Brian Somerville, their press agent, said, “Would the photog­raphers please be quiet now so the ques­tions ? Please.” This was met by cries of anger. Finally, Mr. Somerville grabbed a micro­phone. “All right. Shut up! Just shut up!”

The Beatles joined in. “Yeah, yeah, everybody shut up.” Re­porters applauded. Someone asked, “Will you sing for us?”

Mr. Lennon replied, “We need money first.” More ap­plause.

“How do you account for your success ?” Mr. Lennon again: “We have a press agent.”

Mr. Starr was asked what he thought of Beethoven. “I love him,” he said, “especially his poems.”

A reporter cried: “Hey, you're kids outa school!”

“That's a dirty lie,” Mr. Len­non said, laughing.

Mr. McCartney beamed. “We have a message;” he said. Sud­denly there was a moment of silence. “Our message is,” he began, “buy more Beatle rec­ords!” The Beatle wit was con­tagious. Everyone guffawed. Photographers forgot about pic­tures they wanted to take. The show was on and the Beatle boys loved it.

On the Bandwagon

Merchants are climbing on the Beatle bandwagon and sell­ing Beatle wigs, boots, T‐shirts, sweatshirts, toss pillows and scarves. Twenty thousand wigs have been sold in Britain. Cloth­ing manufacturers are in the process of cutting Beatle suits and sweaters: very tight, very black.

Brian Epstein, their 29‐year­old personal manager, said, “The Beatles get a percentage of everything. Soon they'll be making a film for United Art­ists. Capitol has already sold 3 million Beatle records.”

Their single disks, “I Want to Hold Your Hand” is number one on the best‐selling record list, and their long‐playing al­bum, “Meet the Beatles” is number three.

The International Arrivals Building was filled with police­men who were buffeted by the teenagers. One policeman said, “The detail was increased. We knew it could get pretty wild.” And it did. (Yeah, Yeah, Yeah).

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