Klaus Dittrich, CEO Messe München:
"We have had very good feedback from our customers for the first edition of Outdoor by ISPO here in Munich. We launched with 1000 exhibitors, 100.000 m2 exhibition space and now at the end we can see that the number of visitors has been very positive with over 22.000 trade visitors and so, we have even surpassed our goal."
When I walk through the halls and notice, as we have prioritised the information content, then I see that this has been very well received because the information hubs and the thematic halls are very busy. People want to take away as much information as possible. Of course, it’s all about products but it’s also about what holds the market together, where the future lies and the best example for this is the CSR Hub in hall B6 – from morning until evening topics and discussions, as well as presentations on sustainablity. I had to make sure I could even get a seat at most of the presentations.
What most impressed me with the new concept was the fact that Messe München and the EOG (European Outdoor Group) aimed to redefine the Outdoor theme, and to tailor it to customers and consumers.
We did’nt just showcase the traditional Outdoor segment with hiking or camping, we also presented Urban Outdoor. Further topics were watersports, running and even biking, so that we could show the Outdoor sector with all its aspects. And so we wanted to give the sector new perspectives for growth.
I would say that we have found the platform we needed, here at Outdoor by ISPO.
